February 2014, SUMMARY

SHOTENKENCHIKU is Japanese interior design / store design / commercial architecture magazine




(Page 46)

photo / Nacasa & Partners

Aēsop, a Melbourne-based cosmetic brand has more than fifty stores on the global. This shop in Kyoto is the first directlyoperated one in Kansai District in Japan. Each shop in each area represents its local culture in the shop environmental design and this is the designed by Shinichiro Ogata (SIMPLICITY) . The designer introduced Japanese aesthetic like Junichiro Tanizaki's “In Praise of Shadow” and Motokiyo Zeami's “Hisureba hana (which means “When you leave a flower in secret, it blooms beautifully”) , emphasizing vertical lines and calligraphic way of expressions. The walls and the ceiling used white plaster and polished terrazzo and a lot of corners of the planes are curved and seamless. A black-dyed mosquito net with lines of bottles is hanging on the border area between store and approach.

Designer:Shinichiro Ogata / SIMPLICITY




(Page 53) 

photo / Masaya Yoshimura

This establishment is a so-called new concept store opened on the first level and the basement of a From First Building in Aoyama , Tokyo. The store deals progressive and experimental garments by Reality Lab, lamps named “IN-EI” and other things. The walls and floors of the upper levels use pale blue and green paint and some part of columns and interior fixtures use metallic colors. Although this is a renovation project, there are still left some existing parts on the walls and columns to show traces of secular changes. All those details of the environment make us think about the future and past of history of the brand.

Designer:Tokujin Yoshioka




(Page 59)

photo / Satoshi Asakawa

Band of Outsiders the Tokyo store was inspired by the brand’s core style - modern, fresh and playful, with a cool and easy Californian vibe. The store’s interior was designed to evoke their idea of a fashion/retail laboratory - raw steel and concrete finishes are balanced with elegant white-laminated wood cases. The primary plan is built upon a large existing structural column. Rather than treating the column as purely an obstruction.LOT-EK was inspired by the idea of a carousel, in which all pieces work in concert. A massive steel mechanism - nicknamed “the monster” - was customized and fabricated to fit around the column, and serves as the anchor for all primary retail functions. The monster’s 29 steel arms house 2 fitting rooms, a checkout register, 8 dress forms, 10 display cases, 6 hanging displays and 2 projectors.





(Page 68)

photo / Nacasa & Partners

This hair dressing salon is located in a building in Horie, one of the most fashionable area in Osaka. Lookoing into through the glazed front facade, you notice the spatial composition of the salon; two boxes, one is a room for reception and library and the other one is for hair-cutting. The boxes are made of black acrylic artificial marble and some walls of the boxes are slanted at an angle of 3.8 degree, so they look quite cool and solid. Both boxes have lid-ceiling with holes. An isle near shampooing booth has a glass screen, as an accent, with big photos of closeup of hairs.

Designer:Hiroyuki Matsunaka / designroom702




(Page 73)

photo / Daichi Ano

This beauty salon is located in the basement of a building in Omotesando, Tokyo and the neighborhood of Omotesando is full of salon of numerous competitors and some of them are run by charismatic hairdressers. Probably this project is in one of the most competitive areas for hairdressers in Japan. In the interior, there are a lot of perforated white panel partitions which runs smoothly to make each area for each work of the salon. The division of the area is deliberately calculated to make customers comfortable.

Designer:Hisashi Hojin / Hiyoshizaka Office



Special Feature


(Page 117)

Maru Sankaku Shikaku photo / Satoshi Shigeta

Some of good old spaces are reborn by the help of designers. How did they tackle such fruitful renovations to extract something superb from the existing old parts ? This featured article takes up seven case studies of current successful renovations, which include Barnshelf」(see P.127), cafe and bookshop (renovated from from a cow house), Maru Sankaku Shikaku. cafe and beauty salon (from a traditional wholesale dealer's house) .

Also some interviews with people who works for unique renovation projects and they show us readers essence of breakthrough renovations.






(Page 152)

photo / Toshihisa Ishii

This establishment is a member's bar and restaurant in Nishinakasu, Fukuokca city. The project neighborhood is a bustling area filled with a lot of bars, taverns, restaurants, and clubs and this is located o the top story of a building. The member enter with a key card. As the interior design concept of this project is contemporary Japanese style, not only cuisine but also dishes, furnishing goods, and staff's costumes are all so designed, mixing something nostalgic and futuristic. limestone, rusted steel boards, kawara-style tiles and other good-old materials were used impressively in sharp and minimalism shapes. Also Japanese traditional patterns of moon and rabbit were used in many ways.

Designer:Yuki Tomosugi / SPINIFEX




Teppan Dining & Bar Lounge ETEETEI


photo / Masahiro Ishibashi

This establishment in Yokohama is a complex restaurant composed of three stories. The first story is teppan-yaki grilled food restaurant with only counter seating, and the second story is a bar lounge, the amin area of this restaurant. Partitions of sofa sitting area and the decorations of the ceiling are seemingly erotic and emotional to show instinct for arts. Elaborated ables are custom-made by the interior designer. Mirrors are installed effectively to create a special and unusual atmosphere for this boozing place. The third floor is a penthouse lounge whose ceiling is decorated by gaudy artistic panels.

Designer:Mitsuru Komatsuzaki / rondo




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SHOTENKENCHIKU is the only magazine which has been dedicating to Japanese store design and commercial architecture since 1956. The magazine offers readers the very latest interior design of restaurants, hotels, fashion stores, hair salons, etc with many pictures, detailed floor plans and information of main materials. It is considered to be a must-read for architects, interior designers.