SHOTENKENCHIKU /October
2021/07/28 2021
October 2021, SUMMARY
SHOTENKENCHIKU is monthly magazine of Japanese interior design / store design / commercial architecture
NEW SHOP & ENVIRONMENT
VISON
（Page 36)
VISON opened in July 2021 in Takicho, Mie Prefecture. It is a big
scale resort facility based upon regional revitalization covering six
towns. Brewery factories of soy sauce, vinegar, and mirin, are
located in the project site, for the establishment characterizes
traditional Japanese food culture. As VISION holds interchange of
express way in the site, it plays a role of logistic platform. The
project architect developed the forest not leveling the ground to
make the most of undulating terrain for creation of value of the
landscape.
Designer : OLGA-Lab
NEW SHOP & ENVIRONMENT
TOKYOBIKE TOKYO
（Page 60)
TOKYOBIKE TOKYO opened as the flagship shop of bicycle
brand “tokyobike” in Kiyosumishirakawa, Tokyo. Renovated from
a steel frame warehouse, the store also has a plant shop “The
Plant Society Tokyo Flagship” and coffee shop “ARiSE COFFEE
PATTANA” as the tenants. The third floor is an office. The ground
floor and the second floor are connected by a big wooden steps
either for events or display. The store was designed to make an
“engawa”, public board floor, for local people to get together with
cups of coffee in their hands. Modularized box elements for
display can be stacked and flexibly used.
Designer : TORAFU ARCHITECTS
FEATURE ARTICLE
BOUTIQUE SHOPS
Mame Kurogouchi Hanegi
（Page 84)
This small store in an old wooden row hose is the first companyoperated
store for women’s brand Mame Kurogouchi. It is located
in Hanegi, where Maiko Kurogouchi, the brand designer, has an
atelier and she hopes that shoppers feel the everyday scenery
related to her. The facade is fully glazed and the back wall is also
glazed so that you can see views of the neighborhood. To present
that the store symbolizes the ideas of Kurogouchi the store is
inserted into house, and 13ã
Serialization /
NAKAGAMI, Tokyo and Hiroshima based apparel brand, opened
the first company-operated store with a press room to
communicate the brand’s ideas. The walls of ground story were
cleared to insert one boxy big sales area, 7m×3m. The
intermediate area between the exterior and interior are like a
blank, used on multi-purpose. The raceways, which are usually
used to fix lighting, composed the box frames of the shop. Pale
brown polycarbonate boards cover walls and the ceiling and floor
is covered with navy carpet. The contrast between crude
architectural materials with elegant color of the floor fully brings
out the luxury of the brand.
Designer : SUPPOSE DESIGN OFFICE
FEATURE ARTICLE
BOUTIQUE SHOPS
beautiful people JR NAGOYA TAKASHIMAYA
（Page 92)
In a department store, light steel framed walls and piles of plastic
baskets make this small shop intriguing. As shops in department
stores generally change in a short period, this project is utterly
composed of removable members so that it can be easily
disassembled. Stacked shopping baskets fixed with polystyrene
foam make display tables for bags and accessories. Spatial
design for elegant merchandises paradoxically makes the most of
supermarket kind of everyday elements to show attractive contrast
in the interior.
Designer : DAISUKE YAMAMOTO / de:sign
FEATURE ARTICLE
BOUTIQUE SHOPS
Off-White GINZA SIX
（Page 122)
Virgil Abloh, creative director of Off-White, calls this store
environment of Off-White GINZA SIX “warehouse surrealism”.
Spatial design of the store combined construction and
dismantlement. Most materials are common and painted off-white
to be used like collage. A lot of steel wire mesh and white brick
with logo were used. The facade looks being under construction
or still constructing. Atmosphere of the environment looks
industrial;truss reinforcement materials are used as hanger rods,
bench stools are made of reinforcing bars, and concrete floor is
covered with wire mesh pattern carpet.
Designer : Virgil ABLOH + SITE + I-Beam Design
SPECIAL FEATURE 1
POP-UP STORE
TOKYO DESIGN STUDIO New Balance
（Page 138)
This is a pop-up store for TOKYO DESIGN STUDIO New
Balance, a brand developed by New Balance. It represents three
display designs for a capsule collection in collaboration with the
Japanese outdoor brand Snow Peak and the New York-based
unisex brand OVERCOAT. Each installation features ropes, cloth,
and paper as key materials representing each view of the brand.
Designer : ATELIER WRITE
SPECIAL FEATURE 2
Serialization /
MAKE A BASE WHERE PEOPLE GET TOGETHER Vol.3
A base for transmitting art and culture
（Page 152)
The third part of series of “MAKE A BASE WHERE PEOPLE GET
TOGETHER”. Some people recognize stores as exclusive places
where they see someone special or get something unique, for they
expect something extraordinarily will happen is such places. This
article covers such places for us to have premium experience artand-
culture-wise. Art works and installations in some interior
projects echo to the space and environment to spread the impact
on the neighborhood and society with the fascination of the
places.
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BACK NUMBER
SHOTENKENCHIKU is the only magazine which has been dedicating to Japanese store design and commercial architecture since 1956. The magazine offers readers the very latest interior design of restaurants, hotels, fashion stores, hair salons, etc with many pictures, detailed floor plans and information of main materials. It is considered to be a must-read for architects, interior designers.
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