SHOTENKENCHIKU /October
2024/09/28 2024
SHOTENKENCHIKU is monthly magazine of Japanese interior design / store design / commercial architecture
October 2024, SUMMARY
FEATURE ARTICLE 1
CAFE ＆ COFFEE STAND
FEATURE ARTICLE 2
HAIR SALON
FEATURE ARTICLE 10
CAFE ＆ COFFEE STAND
Once upon an egg
（Page 38)
This is a store plan by the owner, who has been in the poultry
farming business in Kumamoto for three generations, for livestock
farmers to enter the retail market (6th industrialization). The two
themes of the design were to bring out the advantages of the
countryside away from the city and to create an urban space in the
countryside. Making the most of the site with views of the
mountains, a variety of places to spend time were created as a
landscape. The main volume of the building is gabled, of which
approximately half is exterior space. Iconic buildings and the
experiences there are what draw people from far and wide to visit,
where they can catch a glimpse of the daily life of the community
through the sale of eggs.
Designer : Cal + yabashi architects
FEATURE ARTICLE 10
CAFE ＆ COFFEE STAND
LIGHT UP COFFEE Mitaka
（Page 44)
The building that once housed an auto body shop and an
electrician’s shop was renovated to create a café with additional
roasting facilities. The design utilizes the existing large opening
facing the street to show the entire process from roasting the
beans to serving the coffee directly to the outside. The design
theme is “Street Lounge”. Customers who come here feel at ease
and comfortable, as if they are spending time in the city, even
though they are inside the building. A KIOSK with a kitchen was
installed in the space along the street to serve as the face of the
store. The chairs and tables in the store are designed to be easily
moved to facilitate loading/unloading and events, and to ensure a
rough yet comfortable atmosphere
Designer : Spicy Architects
FEATURE ARTICLE 10
CAFE ＆ COFFEE STAND
2050 coffee
（Page 48)
“2050 coffee” is a cafe that opened in Shinkyogoku, downtown
Kyoto. The reason for the name of the store is to provide an
opportunity to change the conventional attitude toward coffee as a
store facing the “2050 problem” of coffee that the world is
currently facing. At this store, customers simply receive a cup
after ordering and paying for their coffee, place the cup on a
special coffee machine, and in about 10 seconds, they have their
specialty coffee. The counters are arranged in small sections by
function, and polycarbonate corrugated panel, a familiar and
inexpensive distributed material, is used for the subdivided
counters. The material has the characteristic of beautifully
transmitting light, giving the viewer a different impression simply
by changing the place where it is used or the way it is presented.
Designer : TEKI DESIGN
FEATURE ARTICLE 10
CAFE ＆ COFFEE STAND
MATSUBAYA SARYO
（Page 94)
This is a complex facility opened on Kotto-dori in Aoyama, Tokyo,
which aims to be a center for Japanese culture. Visitors can enjoy
matcha green tea at the counter, and there is a gallery that exhibits
and sells bonsai, contemporary art, and vessels. In addition, they
sells original confections such as baked goods and rare cheese
cakes in its stores. In a dark space with as little illumination as
possible, the bonsai on display are illuminated with spotlights to
highlight their presence and formative beauty. The bonsai
displayed here were created by Teppei Kojima of the artist group
“TRADMAN’S BONSAI,” and the works are changed once a
week so that visitors can always feel close to the four seasons
through the bonsai.
Designer : Keiji Ashizawa Design
FEATURE ARTICLE 10
CAFE ＆ COFFEE STAND
Interview : Mood Media Japan
（Page 108)
When considering a comfortable café space, not only the visual
design, but also the quality of the products offered, the aroma, the
atmosphere of the staff and customers, background music, and
many other factors are equally important. This article focuses on
the background music among them. An interview with Mood
Media Japan, a company that produces and selects background
music for stores and designs the selection and placement of
speakers, makes us think about the comfort of a space from the
aspect of sound design.
FEATURE ARTICLE 2
HAIR SALON
embellir
（Page 114)
The salon is operated by a kimono store founded in the Meiji era.
The plan is to use the third floor of the main Himeji store, which
handles kimonos and furisode (long-sleeved kimono). Under the
conditions of co-location with the kimono store and promotion of
aging care, the salon will place particular emphasis on hands-on
experience and dialogue. Nearly half of the total area was planned
as free space for sales and events. Diverse elements such as Rib,
lattice, tile, metal, and plaster are used in the space, combining
matte and clear finishes, while using light and lighting coming in
from the north and south to emphasize shading and gloss. Various
patterns, colors, textures, and sizes coexisted, creating a chaotic
yet vivid landscape in the space.
Designer : TAKARA SPACE DESIGN
FEATURE ARTICLE 2
HAIR SALON
Hair & Make ZEST Hachioji
（Page 131)
This is a renewal project for a salon with strong local roots,
planned for a location a five-minute walk from JR Hachioji Station
and Keio Hachioji Station. Polarized glass film, whose color
changes depending on the angle of view, is used throughout, and
stainless steel materials are used extensively on the walls and
fixtures, which reflect various expressions depending on the
refraction of light. The monument in the center of the waiting room
was expected to be out of scale with the overall space, so the
designers worked with a green designer to create a single
symbolic tree by layering driftwood.
Designer : C.P.O PLANNING
FOCUS
HIS Hakata Marui online customer service counter
（Page 146)
HIS, a travel agency, has created an unmanned consultation
counter that it is developing as a new tool for customer service. In
designing this project, the challenge was how to attract people to
an uninhabited space and bring about the urge to go on a trip.
Based on the concept of “Load up your curiosity and go to the
unknown ......,” which was conceived when the travel business
was halted due to the Corona disaster, the company focused on
container cargoes that were actually used in air transportation. It
has been given the next role as “Travel Cargo,” a booth that
serves as a starting point for new journeys.
Designer : SPACE
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